579 Shore Rd - BuilderTrend Footage
We took real jobsite footage and turned it into a 30-second story with one job: make a stranger stop scrolling and think "I want the finished house." Three decisions drive it:
The hook hits in 2 seconds. "Watch this dirt turn into a house skeleton" — a transformation promise, the single strongest retention pattern on Reels. If they watch the dirt become a skeleton, they stay for the whole thing.
Chapters make chaos readable. Five stages — Clearing, Digging, Foundation, Framing, The Skeleton — pinned in one fixed spot so the eye never hunts for it. A viewer who skims still absorbs the full build process, which is the real sales pitch: this is a builder who documents, which reads as a builder you can trust.
The CTA never leaves. "Want to see the finished house?" stays on screen through the end card, so the video's last impression is a question, not a logo. Curiosity is the cheapest lead-gen there is.
The music is 100% original — composed for this reel, no licensing risk, safe to run behind paid ads. Organic versions can also ride a trending sound for extra reach, but the owned track means the ad version is fully yours.
Corestone · Monday Check-in
Week of September 21, 2026
Day 20 of the 60-day launch plan · Prepared by Anomalous (Sandy Rodriguez)
Pillar 1
Access
DonePillar 2
Tracking
In progressPillar 3
Asset Production
In progressPillar 4
Conversion Hub
UpcomingPillar 5
Dead-Lead Reactivation
In progressPillar 6
Cold Traffic
UpcomingPillar 7
Scale
Upcoming✅ Decisions needed from Moshe
- Lead classification sign-off — review the 272-lead spreadsheet, mark any row you disagree with. Your corrections become our attribution baseline.
- BuilderTrend access — bump Sandy's role to include Sales so he can pull lead exports directly instead of routing through Feishy each time.
- Film ads together — can Moshe get on camera with Sandy for the ads? The two of them together on screen shows expertise, multicultural, and modern — exactly the brand Corestone needs.
Why Sales access matters for ads: Meta needs ~1,000 matched contacts to build a usable lookalike audience. Our 279 Angi leads alone fall short — the full BuilderTrend lead history (every source, going back years) is what gets Corestone past 1,000 and turns dead leads into a targeting engine.
📌 My next steps this week
- Cut an ad edit + draft the dead-lead follow-up email — testing both organically on socials and through email before spending on ads.
- Draft the landing page + lead magnet for Moshe's approval.
- Post the ad across all socials; measure how the lead magnet, landing page, and organic posts perform.
- Study Angi and BuilderTrend leads.
279
Angi leads audited
272
Proposed dead / reactivation pool
$35,298
Total Angi lead spend
35
Jobs tracked in Production DB
6/7
Favorite projects with media pulled
1.8%
Lead-to-close rate (5 won of 279)
📋 Report 1 — Angi Lead Audit
All 279 Angi leads (Oct 2023 – Sep 2026) classified. Proposed rule: Initial, Contact & Qualify, Connected, and Closed–Did Not Win → dead / reactivation pool.
| Bucket | Count | Angi fees |
|---|---|---|
| Proposed DEAD | 272 | $34,000+ |
| Initial — never worked | 96 | |
| Contact & Qualify — stalled | 151 | |
| Connected — went nowhere | 19 | |
| Closed — did not win | 6 | |
| Won / Selling — excluded | 7 |
Only 9 leads arrived in the last 30 days — Angi volume has fallen off sharply. The 272 proposed-dead leads are the reactivation fuel for Pillar 5 (Dead Lead Reactivation). The 272-lead reactivation proposal spreadsheet (corestone-angi-dead-lead-proposal.xlsx) is also available for Moshe's sign-off.
📸 Report 2 — Media Shortlist (Moshe's 7 favorites)
Completed projects Moshe flagged for content. Media pulled from BuilderTrend this week.
| Project | Location | Media status |
|---|---|---|
| 2 Elm Drive, Unit 35 | Fallsburg | Pulled |
| 117 Orchard St | Walden | Pulled |
| 1286 Old Rt. 17 | Harris | Pulled |
| 153 E. Mongaup Rd remodel | Hurleyville | Pulled |
| 163 Old Lackawack Rd | Wawarsing | Pulled |
| 50 Strong Rd, Unit 19 | Ferndale | No media on BuilderTrend |
| 579 Shore Rd | Liberty | Pulled |
💡 Proposed — Dead-Lead Reactivation Drip
Put the 272-lead reactivation pool to work with an automated email/SMS sequence.
| Step | Channel | Detail |
|---|---|---|
| 1 | 3–5 email "still thinking about building?" sequence with recent project photos, segmented by original project type / town | |
| 2 | SMS | Only to leads with documented marketing consent (TCPA) |
Email first — cheapest and lowest-risk. SMS only where Corestone has express opt-in on file. Every reply and booked call feeds back into the pixel as conversion signal.